Teodora Toderas
e-commerce manager

About me

I love to write about people, places and experiences.

In my toolbox you can always find creativity, energy, team spirit, integrity, initiative and at least one colorful notebook for my “To do” lists. My experience, strategic thinking, organizational skills and this special kit help me craft strong, measurable and long-term strategies.

I have worked for a broad range of clients across the globe, providing a wide variety of social media management tasks as well as other online marketing services. I am currently working as an E-commerce Manager at Jolidon, a lingerie & swimwear producer.

Find out more about my experience and make sure you connect with me on LinkedIn or Facebook. Social media is all about building meaningful relationships and I’m always looking to have a conversation.

Project management
  • Strategic thinking
  • Strong organizational skills
  • Detail-oriented & checklist lover
  • Time and self-management skills
  • Solid conflict resolution skills
  • Adaptability & patience
  • Good listener
  • Clarity in communication
Community management
  • Ability to stimulate discussion
  • Empathetic
  • Resourceful
  • Ability to connect people
Research & analytics
  • Skills in gathering and interpreting data
  • Analytical-minded
  • Results oriented
  • Strong presentation skills
Content creation
  • Creativity
  • Copywriting skills
  • Experience with graphic design programs
  • Strong visual eye
Technical Skills
  • Proficient in M. Office & Google Docs
  • Basic HTML and CSS coding
  • CMS: Wordpress
  • E-comm: Magento, WooCommerce & Wix
Contact me
Work Experience

  • E-commerce Manager
    MAR 2016 - present
    Jolidon || Swimwear and lingerie producer Cluj-Napoca, Romania

    Online Shops
    Developing an e-commerce strategy to drive traffic and sales in cohesion with the overall sales strategy
    Constantly improving customer experience
    Leading strategic development projects
    Analyse sales and product performance
    Building a team within a fast growing fashion brand

  • Social Media & Public Relations Consultant
    NOV 2014 - MAY 2017

    Social Media Strategy & Execution
    Digital Marketing & E-commerce
    Blogger & Influencer Relations
    Content Writing
    Search Engine Marketing (SEM)
    Analytics, Reporting & Brand Monitoring

  • PR & Online Communication Specialist
    MAY 2012 - NOV 2014
    Jolidon || Swimwear and lingerie producer Cluj-Napoca, Romania

    PR & Social media
    – Creating & implementing social media content strategy
    – Online community management
    – Writing communication materials (press releases, advertorials, blog posts, contests, polls etc.)
    – Copywriting & creative content development (for websites, online shops and social media platforms)
    – Brand reputation & community management on social media platforms (Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest)
    – Blogger relations
    – Monitoring & reporting (Google Analytics, Facebook Insights)
    – Research top influencers, market trends & competition

    Pay-per-Click advertising
    – Market & competition research
    – Creating & implementing online advertising strategy (paid search & display in Google Adwords & Facebook Ads)
    – Create text ads & banners
    – Monitoring & optimizing Google Adwords and Facebook Ads campaigns (for local & international markets)

    – Magento Enterprise data entry
    – Online shop administration (banners & CMS pages, promotion rules, orders & returns, landing page optimisation, conversion rate optimisation, product images, descriptions & attributes
    – Banner design & copy
    – Monthly reports (Google Analytics)

  • Online Marketing Specialist
    NOV 2011 - JAN 2013
    Skyworks || Utility climbing services Cluj-Napoca, Romania

    Social Media
    – Online content management
    – Creating & implementing social media strategy
    – Online advertising – planning & copywriting
    – Daily online monitoring
    – Weekly & monthly reporting (Google Analytics)
    – Competition research
    – Creating & editing website content

  • Social Media Manager
    FEB 2011 - APR 2012
    Magnet Media || Advertising agency Cluj-Napoca, Romania

    Social Media
    – Creating & implementing social media strategies
    – Daily online monitoring
    – Weekly & monthly reporting (Google Analytics)
    – Facebook apps content
    – Facebook Ads campaigns
    – Competition & market research
    – Online community management (social networks, website & blogs)
    – Blogger relations
    – Email marketing campaigns

  • PR Intern
    APR 2011 - MAY 2011
    PATRIR || Peace Action Training and Research Institute of Romania Cluj-Napoca, Romania

    Public Relations
    – Writing press releases for PATRIR events
    – Researching key areas of the organization’s missions
    – Developing briefing & policy papers to support senior staff

  • PBX Operator / Front desk assistant
    JUN 2010 - OCT 2010
    Harbor View Hotel & Resort || Hotel Martha's Vineyard, United States of America

    Customer care
    – Operating a multi-channel phone system and direct calls appropriately
    – Managing hotel reservations
    – Greeting guests and customer service
    – Contacting on duty staff in order to solve problems for hotel guests

  • PR Volunteer
    JAN 2009 - JUN 2010
    PRime || The European Association of PR & Communication Students Cluj-Napoca, Romania

    Public Relations
    – Writing press releases for different PR events
    – Research sponsors and media partners
    – Copywriting & creative content development (brochures, event invitations, banners etc.)


  • Front-End Web Dev
    NOV 2017 - FEB 2018

    Course: Google Developer Challenge Scholarship: Front-End Web Dev

  • Intro in IT
    AUG 2017 - NOV 2017

    Course: Intro in IT
    Informal School of IT, Cluj-Napoca, Romania
    Recommended career path: Front-end Web / Software Testing

  • Public Relations
    OCT 2011 - JUL 2013
    Master's Degree

    Master’s Degree in Public Relations
    College of Political, Administrative and Communication Sciences
    Babes Bolyai University – Cluj-Napoca, Romania

  • Communications & Public Relations
    OCT 2008 - JUL 2011
    Bachelor's Degree

    Bachelor’s Degree in Communications & PR
    College of Political, Administrative and Communication Sciences
    Babes Bolyai University – Cluj-Napoca, Romania

  • Highschool
    SEP 2004 - JUN 2008
    Highschool Diploma

    “Matei Basarab” National College of Computer Science
    Ramnicu Valcea, Romania

  • Teodora goes above and beyond, she comes from a place of service and she takes her work very seriously. She's trustworthy and extremely reliable. I truly value her services and her personality. She's helped me in many ways and I recommend anyone who wants quality work in their business. And I'd definitely hire ever again in a heart beat!   READ MORE

  • I had the opportunity to have Teodora on my team & she was a person that I could fully rely on and the success of our project is largely due to her. She is enthusiastic, responsible and has a great capacity to analyze and structure the information. If I were to start a similar project again, Teodora is the first person I would choose to be part of my team. READ MORE

  • I had the pleasure of working with Teodora. She stuck out to me as an employee from the rest because of her positive attitude and her enthusiasm. She was always trying to help by improving and changing systems to help advance our company as well as our processes that we had in place. This kind of energy was what made her a great asset to our property. READ MORE

  • Teodora is one of the most dedicated, passionate and enthusiastic people I’ve ever worked with. Her expertise in Social Media Management helped me achieve the expected results, and then some more. I highly recommend Teodora to anyone who is seeking a dedicated professional to help make one’s online presence an impeccable one.  READ MORE

  • Working with Teodora is like working with a friend – you can always count on her advice! She is very passionate about everything she does, very creative and we feel she really put her soul into our project. She gives her full support and expertise, in a proactive way. We recommend Teodora from all our hearts!  READ MORE

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